Experts in Florida Fictitious Name Publishing

Effective July 1, 2009, the intention to register a fictitious name must be advertised at least once in a newspaper in the county in which the principal place of business is to be located. This publication must be run prior to filing the fictitious name with the Division of Corporations.

Having well established relationships with the newspapers throughout the counties of Florida and due to our large volume, these newspapers give us additional advertising agency discounts not available to the individual; therefore we can pass along these savings and give you the most competitive pricing. Our staff is well versed in all the approved newspapers and journals and will select the appropriate one based on the county of your business. All original documents are forwarded to you at the end of the process.

We are experts in the Florida fictitious name publishing statutes from start to finish making a complex issue simple. Starting a new business can be a time consuming process, delegate this task to us so you can quickly move on to your checklist of items needed to launch your successful venture.

Florida Publication Process:

  • Legal notice is prepared meeting all requirements of the publishing statute of Florida.
  • Place the publication notice in one newspaper of general circulation.
  • Obtain affidavits of publication from the newspaper.
  • Affidavit of publication is emailed directly then original is forwarded via USPS to client.

Penalty for Not Publishing:

Failure to meet the publishing requirement may cause the corporate veil to be broken and disregarded by the state. The possibility exists that the entity could be sued but not have standing itself to sue, or the potential for an owner to be sued for business liabilities personally.

Timeline to Complete Publishing:

Expected completion is approximately 3 weeks in which we will arrange and publish your legal notice with an approved newspaper, obtain the affidavit from the publisher, and provide you with the original affidavit of publication for your official business records.


Price of publication is determined by the cost of the newspaper advertisement plus our service fee. The price we quote (see order form) is all inclusive there are never any extra “surprises”.

Florida Fictitious Name Publishing:

Per Florida Statute 865.09, Notice of Intent or register a fictitious name must publish notice of intention in one newspaper in the county where the principal office is located. This much be completed prior to the filing of the fictitious name with the Division of Corporations.

Florida Fictitious Name Publishing

(Legal Notice Must Contain)

The legal ad must contain the name of the Fictitious Name, the address of the principal place of business in the county of filing and the names of the owners.

Why Choose HUBCO Legal Advertising?

  • We’ve been helping business owners since 1982.
  • Publishing your business is made easy.
  • We make a complex process fast and simple.
  • Working closely with every state and newspaper to guarantee our service.